How To Get More Sales: Optimising For Wider Reach
One you set up you Pensight page and your products, the number one concern is - how to make more sales. We'll be going through all the best practices on how to get the most out of it and maximise your sales.
1. Maximise the access points
Make your services really easy to find. If you have Instagram, TikTok, Twitter, Youtube or other social media where you have followers add a clear call to action and a link to your Pensight page.
And example Call-to-Action could be: "Book a call with me here 👇"; "Get my e-book today 👇"; "Work with me 👇".
Focus on where people can find you and maximise the chances for them to discover your services:
- Instagram/Tiktok: in your bio
- Pinterest: on your posts and on your profile
- Blog/newsletter: in your articles and on your profile
- Youtube: Banner links, video descriptions, your About section
- Etsy: on your profile and on your digital receipts
- Podcasts: in each episode description
- LinkedIn: on your profile contact info, your post comments
- Emails: in your email signature
2. Build Awareness
On each channel where you have audience talk openly about your services and products - there is no better way to build awareness than to address your audience directly.
Release a Reel/TikTok/Short
When you launch a new service or product talk about the key benefits - keep it short but tease the key value your product provides. Mention that a lot of people send you DMs, that you can’t answer all of them, so you’re launching a Course/E-book/Coaching service where they can get more value from you.
Pin the post to the feed to keep it there for anyone else to find it and learn about your offer.
Share Reminder Stories
For the first few weeks share a 2-3 stories per week telling about the core value of your product. After 3 weeks switch to a weekly story.
Increase your visibility
Only a small percentage of your followers (5-10%) will see your first posts. This means that some people may see your post on one day, while others may not see it until a later date.
If you are concerned about how often you should post, we found that sharing 2-3 times per week for the first few weeks won't overwhelm your audience and maximise your chances for success.
It is effective to share the same image or message repeatedly. However, it is important to make sure that your messaging is clear and concise so that viewers can understand it quickly.
The Instagram algorithm determines which posts are shown to users based on a variety of factors, including the content of the post, the user's interests, and the user's engagement with other posts. Engaging with your followers by liking, commenting, and following them back is also a good way to increase your reach.
3. Build Trust & Credibility
Once you start making your first sales and booking your first clients, use that opportunity to build your credibility with other potential clients:
- Encourage your clients to leave reviews - we send testimonial collection emails automatically after each purchase or after a live session.
- Make screenshots of the sales stats, video calls, and share in your posts and stories - people love seeing social proof
- Share your testimonials: positive testimonials is the best proof that your services are valuable
4. Offer Discounts
Create you custom promo code for first-time or returning clients, encouraging them to purchase before your code expires.
5. Experiment with Pricing
Lower prices lead to higher number of purchases. When you're starting out and getting your first testimonials, you should reduce your normal prices to get more clients, this will help you get more reviews and content you can share. For example, if your regular price is $149, offer $99 for the first 4 weeks.
If you follow these steps, you'll grow the number of visitors to your Pensight page which in turn lead to more sales. And more sales gives you more content, more credibility and experience to get your system going.
