How to get clients with organic marketing (Part IV): Marketing strategies

This article is about attraction marketing strategies. You can use these in your business to draw clients to you by showcasing your expertise in the coaching space. Our previous article was dedicated to setting a solid foundation for your coaching business. Find the article here: How To Get Clients With Organic Marketing Business Foundation.

The main components of an effective organic marketing strategy are: 

• Social Media 
• Content 
• Branding 

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Social Media

To achieve a strong online presence and attract coaching clients, it is vital to have a solid strategy in place for building your brand on social media. Rather than spreading yourself thin across multiple platforms, it is recommended to start by focusing on one primary platform where your ideal clients are most active.

This can be determined through market research by asking questions such as, "Where do you spend most of your time online?" or "What is your preferred social media platform?" By understanding the behavior and preferences of your target audience, you can make informed decisions on where to invest your time and effort.

Once you have chosen your platform, it is important to position yourself as an authority in your niche. Share valuable content, offer solutions to your ideal clients' pain points, and consistently engage with your audience. Building a strong presence on social media takes time and effort, but the reward is well worth it.

Additionally, it is important to remember that social media trends and platforms are constantly evolving, and therefore, ongoing market research is necessary to stay current and adapt your strategy accordingly.

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Outline Your Content Strategy 

Creating a content strategy that stands out in a crowded online coaching market can be a daunting task. However, having a clear, well-defined plan is essential to effectively attracting clients through organic marketing. One key element that sets successful coaches apart is their ability to build an authentic connection with their audience. One effective principle for achieving this is the JK5 principle, developed by online marketing expert Jenna Kutcher.

The JK5 principle involves identifying five topics that reflect your personality and can be related to your niche indirectly. These can include personal development, mindset, family, lifestyle, fitness, and similar areas. By incorporating these topics into your content, you can showcase your expertise while also building a relatable, authentic connection with your audience.

However, it's important to avoid the trap of only posting about your business and becoming a one-dimensional figure. Instead, it's crucial to keep in mind that people want to achieve something beyond just making money. This can include things like traveling, having freedom, helping their families, or creating something that makes them fulfilled. By highlighting these aspects of your business, you can create a deeper, more meaningful connection with your audience, which will ultimately lead to more sales.

In addition, by focusing on one platform at a time, and doing market research to understand where your ideal clients are spending their time, you can create a content strategy that is tailored to their needs and preferences. This will ensure that your content is reaching the right audience and resonating with them on a deeper level. By being intentional and strategic with your posts, you can build a profitable presence on social media that helps you attract and retain clients for your online coaching business.

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Marketing is about selling yourself. Your transformational process will show your prospects how they will get the results they want with your help. It’s not about the structure of your program, the number of things or coaching sessions that you offer.  

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Branding

The concept of branding is integral to the success of any business or coaching venture, particularly in today's digital age where competition is fierce. One of the key elements of effective branding is the development of a distinct and memorable voice. This is achieved by honing in on the unique language and writing style that sets your content apart from the rest.

To establish a brand voice that resonates with your target audience, it is important to first understand your own natural writing style and language preferences. Are you inclined to use humor in your writing? Do you prefer to use formal or casual language? Are you drawn to using metaphors or do you prefer a more direct approach? These are all important factors to consider when developing your brand voice.

Additionally, it is essential to solicit feedback from others. Ask friends, colleagues, or beta readers to provide honest feedback on your writing style and language choices. This will not only help you to identify strengths and weaknesses, but it will also provide valuable insight into how your content is perceived by others.

Ultimately, the goal is to create a brand voice that is authentic and reflective of who you are as a coach. By embracing your unique voice and style, you will be able to attract the right clients and set clear expectations for what they can expect when working with you. Not only will this help to differentiate your content from that of your competitors, but it will also foster a sense of trust and credibility with your target audience.

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As a coach, it is essential to have a consistent and compelling branding strategy to attract and retain clients. One key aspect of this strategy is crafting your positioning through the perspective of your ideal clients. By understanding the language and terminology that resonates with your target market, you can create a deeper connection with them and establish enduring relationships.

To effectively execute this strategy, it is important to take a holistic approach that includes not only your brand voice, but also elements such as social media and content strategy. By focusing on one platform at a time, and aligning your content strategy with your branding, you can maximize your results and effectively communicate your unique value proposition to your prospects.

Furthermore, to create a truly effective organic marketing strategy, it is important to remember that branding is not just about how you show up and position yourself, but also how you communicate and connect with your prospects. By focusing on attraction marketing and building authentic connections, you can establish trust and credibility with your ideal clients, ultimately leading to conversions and growth for your business.

If you haven’t read the previous article where we show you exactly what you need in your coaching business to be successful with organic marketing, you can find it here: How To Get Clients With Organic Marketing (Part I) article.
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P.S. Don’t forget to join our group for like-minded entrepreneurs, life coaches, business coaches and career coaches - The Coach Tribe 🚀

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