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One TikTok feature that is especially important for creators is the "link-in-bio" feature, which allows you to include a clickable link in your bio section. Creators add a link to their bio to drive their audience to their products, other content and socials, affiliate links, and subscriptions. Adding a clickable link into your TikTok bio section isn't as easy as it seems. We'll go over the steps of how to add a link to your TikTok bio, and some of the best practices for making the most out of the link in bio feature on TikTok.
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There is a lot of confusing information on the requirements for adding a clickable link to your TikTok bio. But the requirements are simple - if you're looking to add a clickable link to your TikTok bio, one of these two requirements need to be true:
You only need to satisfy one of these two requirements. To set it up, you'll also need to do it via your TikTok app, you can't do it via the website.
Follow these steps to switch to a TikTok business account:
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If you are on Desktop follow these steps to switch to Business account:
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When you have a TikTok business account set up Β (or if you already have 1000 followers)Β here are the steps on how you can add a link in to your TikTok bio:
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The limitation of the bio link feature on both Instagram and TikTok is that you can only add a single link. Since you cannot post links in other areas of the platforms, it's essential to be creative to make the most of this limited opportunity.
For many creators, this means using a landing page to turn a single link into multiple links. A landing page can feature all the links you want to promote, you simply need to direct users to this page from your Instagram or TikTok bio.
One of the best ways to get a free, flexible, and easy to use page builder for you Instagram or Tiktok bio is to use Pensight, that not only provide you a place for all your links but also allow you to host your products and offer services directly from the link-in-bio page. You can read more on what link-in-bio sites are here and how to increase traffic to your services using them here.
You can also read the step-by-step guide here on how to add a link to your Instagram bio.
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On a Pensight link in bio page you'll be able to host your:
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Now that you know how to add a link to your TikTok bio, let's talk about how to optimize it for maximum impact.
Read more on how to optimize your bio for engagement here
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If you are looking to actively drive people to your products and services, use a call to action (CTA) to drive people to your link-in-bio. Here are some of the most commonly used examples by Pensight users:
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Yes, you need a TikTok business account or at least 1000 followers to be able to add a link to your bio. If you have 1000 followers you can add a link to a personal TikTok account.
There are three main reasons why you can't put a link in your TikTok bio:
Your bio link might not be clickable if you added the link before you reached 1000 followers or if you are still using a personal account. You might also be adding a link from your desktop - you must use the TikTok mobile app to add your link for it to be clickable.
Using a business account might prevent you from using certain trending songs. Attempting to add songs will show you a notification that will ask for a commercial business license to use the trending music. Otherwise using TikTok business account gives you more access to TikTok marketing tools, and if you use TikTok to market your business, you should make the switch
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