How Can I Start Monetizing My Knowledge?

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About today’s guest blogger

Ghita El Haitmy (a.k.a. Tech Bible) is a founder, creator and programmer with over 150k followers on TikTok. She loves exploring online tools and finding the best ways to make your life easier, your work more productive, and your wallet fatter! She’ll be sharing her secrets, tips and tricks for creating new revenue streams and saving time while setting up side hustles.

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I get this question a lot! "How do I know which knowledge I can sell on Pensight?"

Usually accompanied with statements like: 

"I don't have any in-depth expertise to share with the world, so I wouldn't know where to start." 

 Or

"I am just a regular <job title>, I doubt that I know anything that people are willing to pay for " 

I was in a similar position in 2018 when I first decided to start a side hustle. One of the key starting points that helped me get some clarity is writing down everything I enjoyed doing during my day job, like being creative, making content and managing projects. Then I researched the topics, professions and digital products in which there is high demand on the web. Here are some that I found: 

Which topics can you monetize?

• Health & Wellness
• Personal Development
• Business Courses & Entrepreneurship
• Professional Skills
• Personal Investing / Finance
• Fitness
• IT & Software
• Academic
• Marketing
• Design, Photography & Video
• Fashion & Beauty
• Arts & Crafts
• Hobbies

What are the professions of knowledge entrepreneurs? 

• Professional Trainers
• Coaches
• Consultants
• Bloggers & Vloggers & Podcasters
• Teachers & educators
• Subject matter experts

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How can you profit from your expertise? 

Online Courses

Whether you're a social media manager, accountant, software developer, or just someone who loves the topic, online courses can easily be your profitable way to earn an income on the side of whatever else you do.

Host Paid Webinars

Webinars can be free to grow your email list or share some expertise on a topic. Paid webinars can be one-off masterclasses, workshops, or specialised topics with high interaction by the audience. You can also record them and use the content for future marketing or sales!

Consulting Sessions

You could offer to consult over video meetings. It's up to you to decide on the time, location, and consulting services you will offer. On Pensight, you can connect your calendar and allow clients to book and pay immediately time with you. 

Ebooks

Maybe you prefer to document your knowledge in writing? It's very easy to self-publish these days, and you can find yourself selling knowledge on Amazon or through your Pensight page.

Workbooks

You can create an interactive resource with worksheets and templates and have other people fill them out as they learn. This is a great way to help people learn and develop new skills, as well as apply what they've learned in real-life situations. As with ebooks, you can self-publish workbooks on your Pensight page.

Usually, workbooks come along with coaching, consulting, or a course and are bundled with it or used as lead captures to sell one of the other more valuable services. 

Coaching

If you prefer one-on-one sessions, then coaching might be the best option for you. You could coach individuals online via Pensight or charge for group coaching sessions where multiple people learn together under your guidance.

Podcasts

While you may only know about free podcasts, premium podcasts exist inside membership sites, Patreon or Spotify.

💡 Check out our Coach Tribe podcast where we bring on Pensight coaches to inspire the next generation of creators and advise how they can grow their client base. 

Video Tutorials or Feedback

The premium tutorials may be on a specialised task or niche subject or question asked by the client that has an even more structured approach than anything they can find for free on Youtube.

Templates

If there are templates that you use for your business or templates that you know could help others in their business ventures, consider selling them on Pensight. 

You'll have to spend time and energy creating these templates upfront. However, once you prepare them, you can sell these templates repeatedly without much more effort. It's a great way to earn passive income with the knowledge that you already have!

I hope this guide was of help to you to get started on your side hustle journey. To find out more about other tools, please follow my channel & if you have any questions, please reach out to me on my Pensight page.